You start with energy.

You create a Notion board. You write 10 ideas. You tell yourself, "I'm going to post on LinkedIn every single day."

Week 1: You crush it. Week 2: You miss a Tuesday. Week 3: You miss three days and feel guilty. Week 4: You quit.

This is the Consistency Trap.

The advice to "post every day" kills more budding creators than anything else. It sets a standard of perfection that is impossible to maintain when real life happens.

Here is the truth: Algorithms like consistency, but they love longevity.

If you burn out in month one, it doesn't matter how good your daily streak was.

The "Minimum Viable Schedule" (MVS)

Stop trying to be a specialized media company. You are a person with a job.

Instead of aiming for the maximum you can handle on your best day, aim for the minimum you can handle on your worst day.

The MVS Framework:

  1. 2 High-Quality Posts per Week: Pick two days (e.g., Tuesday/Thursday). Treat these like client meetings. You don't miss them.
  2. The "Bonus" Rule: If you feel inspired on a Wednesday, post. That's a bonus. But if you don't, you haven't failed.
  3. Batching > Daily Grind: Spend 1 hour on Sunday writing your 2 posts. Schedule them with Broadr. Delete the app from your phone during the week.

Why This Works

When you lower the bar, you remove the guilt.

When you remove the guilt, you keep going.

And in the long run, the person who posts twice a week for two years beats the person who posts daily for one month.

Consistency isn't about intensity. It's about not quitting.