You're the CEO, accountant, customer service rep, and marketing department, all in one.
And somewhere between client work and emails, you're supposed to post consistently on five platforms?
Here's the thing: You don't need to create five times the content. You need one idea that works five ways.
The Real Problem Isn't Time, It's Context Switching
Logging into LinkedIn. Then X. Then Instagram. Rewriting the same idea for each. Forgetting what you posted where.
That's not a social media strategy. That's chaos.
The solopreneurs who actually stay consistent? They write once, customize for each channel, and schedule everything in one sitting.
One Idea, Five Formats
Each platform speaks a different language. The same thought needs different packaging:
LinkedIn wants the professional angle. First-person stories. Lessons learned. "Here's what I discovered..."
X wants it punchy. One sharp take. Maybe a thread if you're breaking something down.
Instagram wants it visual. A carousel. A quote graphic. Something that stops the scroll.
TikTok wants you on camera. 30 seconds. Direct to the point.
Facebook wants it conversational. Like you're talking to a friend.
Same idea. Different wrapping. That's the whole game.
The Weekly Workflow That Actually Works
Monday: Create your core content
Write 3-5 ideas. These are your "seeds," the raw thoughts you'll adapt everywhere else.
Tuesday: Customize for each channel
Take each idea and tweak it. LinkedIn gets the story version. X gets the one-liner. Instagram gets the visual hook.
This is where most people fail. They copy-paste the same text everywhere. Algorithms notice. Audiences notice. It feels lazy because it is.
Wednesday: Schedule everything
Queue it all up. One dashboard. All platforms. Done for the week.
Daily: Engage (10 minutes)
Reply to comments. Answer DMs. This is where relationships happen, not in the posts themselves.
What to Customize for Each Platform
| Platform | Tone | Format | Length |
|---|---|---|---|
| Professional, reflective | Text posts, carousels | 150-300 words | |
| X | Sharp, conversational | Single posts, threads | Under 280 chars |
| Visual-first, casual | Carousels, Reels, Stories | Caption: 50-150 words | |
| TikTok | Authentic, direct | Short video | 15-60 seconds |
| Friendly, community-focused | Text, links, photos | 100-250 words |
The key isn't being everywhere. It's being native everywhere.
When You Fall Behind
You will miss days. Every solopreneur does.
Don't apologize publicly. Nobody noticed.
Don't try to catch up. There's no catching up. Just start again.
Lower the bar temporarily. Two posts this week beats zero. Momentum matters more than volume.
The Trade-Off Worth Making
You won't go viral. You won't have perfect graphics. You won't post as often as agencies with 10-person teams.
But you will:
- Stay visible to your audience
- Build trust through consistency
- Free up time for work that pays
- Stop feeling guilty about social media
That's the win.
Ready to stop juggling five apps?
Broadr lets you schedule across all your channels and customize each post for the platform it's going to. One workspace. No tab switching.