The 1-Hour Content Sprint: Batch a Week of Posts in 60 Minutes

Most people take 90 minutes to write a single social media post.

That's not an exaggeration. Between finding the "right" idea, writing, rewriting, second-guessing the hook, searching for an image, and finally hitting publish, 90 minutes vanishes.

Multiply that by 5 posts per week, and you're spending 7.5 hours weekly just on content creation. Before scheduling. Before engagement. Before analytics.

Here's the fix: a structured 60-minute sprint that produces 10 polished posts. No magic. Just a system.

Why Batching Beats "Posting When Inspired"

The "inspiration" model is broken for three reasons:

1. Context-switching is expensive Every time you sit down to write one post, your brain needs 15-20 minutes to get into "creative mode." If you write one post at a time, you pay that tax every single day.

2. Inspiration is unreliable Waiting until you "feel like" writing means you'll skip days. Then weeks. Then you're starting over from zero.

3. Quality improves with momentum Post #1 in a batch is usually mediocre. Post #7 is fire. When you stay in writing mode, your brain warms up. Ideas connect. Your voice sharpens.

Batching lets you pay the "startup tax" once and get 10x the output.

The 60-Minute Content Sprint (Minute-by-Minute)

Set a timer. Follow this exactly. No checking email. No "quick" notifications.

Minutes 0-10: Idea Dump (No Filtering)

Open a blank document. Write down every possible post idea you can think of. Don't judge. Don't filter. Just list.

Idea sources:

• Questions you've been asked this week
• Problems you solved recently
• Opinions you hold that others might disagree with
• Things you wish you'd known earlier
• Content from competitors you could do better
• Quotes, stats, or frameworks you've saved

Goal: 15-20 raw ideas in 10 minutes.

You won't use all of them. That's fine. You need volume to find the gems.

Minutes 10-15: Pick Your 10

Scan your list. Star the 10 ideas that:

1. You have something real to say about
2. Your audience would actually care about
3. You can write in 5 minutes or less

Delete the rest. They'll come back next week if they're good.

Pro tip: Aim for variety. Mix formats:

• 3 educational posts (tips, how-tos)
• 3 opinion/insight posts (takes, lessons learned)
• 2 engagement posts (questions, polls)
• 2 promotional posts (product, offer, CTA)

Minutes 15-45: Write All 10 Drafts (3 Minutes Each)

Here's where most people fail. They try to write one "perfect" post. You're going to write 10 "good enough" drafts.

The 3-minute post formula:

1. Hook (30 seconds): Write the first line. Make it specific, surprising, or provocative. If it doesn't stop the scroll, rewrite it.

2. Body (90 seconds): Get the main point out. No fluff. Use short sentences. Use line breaks liberally. If you're over 150 words, cut something.

3. CTA (30 seconds): End with a question, action, or invitation to engage. Don't just trail off.

4. Move on (30 seconds): Don't reread. Don't tweak. That's what editing is for. Save and start the next one.

Set a hard timer. When 3 minutes are up, move to the next post, even if you're mid-sentence. Momentum > perfection.

Minutes 45-55: Edit Pass (1 Minute Per Post)

Now you're in editor mode, not writer mode. Different brain state.

For each post:

• Cut the first sentence. Your real hook is usually hiding in sentence #2.
• Remove filler words. "Just," "really," "basically," "actually": delete them all.
• Check the CTA. Is there a clear reason to engage?
• Read it out loud. If you stumble, so will your reader.

One minute per post. Set a timer.

Minutes 55-60: Schedule Everything

Open your scheduler. Upload all 10 posts. Assign them to the next 2 weeks.

Don't overthink timing. Your scheduler's "best time" feature handles this. Or pick a consistent schedule: M/W/F at 9am. Done.

Total time: 60 minutes.
Total output: 10 posts, 2 weeks of content.

The Anti-Rules (What NOT To Do)

Don't research during the sprint. If you need to look something up, leave a placeholder [STAT HERE] and keep moving. Research is a separate session.

Don't open social media "for ideas." You'll doom-scroll for 20 minutes and come back with nothing. Use the ideas already in your head.

Don't edit while writing. Writing and editing are opposing forces. Switching between them kills momentum. Write first. Edit after.

Don't aim for viral. Viral is luck. Consistent is math. Ten solid posts beat one "maybe viral" post you spent 3 hours on.

What About Images?

For most platforms (LinkedIn, X, Threads), text-only posts perform just as well, often better, than posts with images.

If you need visuals:

• Batch image creation separately. Don't mix it with writing.
• Use templates. Create 3-5 Canva templates and reuse them.
• Screenshot your own content. A screenshot of a tweet or a quote often works better than stock photos.

Images are a distraction during the Content Sprint. Handle them later.

The Weekly Rhythm

Here's how this fits into a real week:

Total weekly time: Under 2 hours.

You've just freed up 5+ hours compared to the "one post at a time" approach.

But What If I'm Not a Fast Writer?

You'll get faster.

The first sprint might take 90 minutes. The second, 75. By sprint #5, you'll hit 60 minutes consistently.

Speed comes from repetition, not talent. The structure removes decision fatigue. You're not asking "what should I write about?" because you already have 10 ideas selected. You're not asking "is this good enough?" because you have 3 minutes, so it has to be.

Constraints create speed.

Try It This Week

Your challenge:

1. Block 60 minutes on your calendar. Monday morning works best.
2. Follow the sprint structure exactly. Use timers.
3. Schedule all 10 posts before leaving the session.

One hour. Two weeks of content. Zero daily stress.

Want a distraction-free space to run your sprint?

Broadr's focused editor keeps you in writing mode: no feeds, no notifications, no rabbit holes.

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