If you're managing social media content, you've probably tried using Notion. It's flexible, it's powerful, and everyone seems to love it. But at some point, you might have wondered: "Why am I copying and pasting from Notion into five different platforms every day?"
You're not alone. Notion is great at some things and terrible at others. The same goes for dedicated social media schedulers. The question isn't which one is better—it's which one you need for what.
What Notion Does Well
Notion excels at the thinking part of content creation. It's where ideas go to become real.
Brainstorming and ideation: Notion's databases, toggles, and linked pages make it easy to capture ideas, organize them by theme, and build a content library. You can tag ideas by platform, topic, or status. You can link related concepts together. It's a second brain for your content strategy.
Long-form drafting: If you're writing blog posts, newsletters, or LinkedIn articles, Notion's editor is solid. It handles formatting, embeds, and collaboration without getting in your way.
Content repositories: Notion is perfect for storing evergreen content, templates, and reference material. You can build a swipe file, organize past posts by performance, and create a knowledge base that grows over time.
Team collaboration: Comments, mentions, and shared workspaces make Notion a good fit for teams that need to review, edit, and approve content before it goes live.
Notion is a thinking tool. It's where you plan, draft, and organize. But it's not where you publish.
Where Notion Falls Short
Notion wasn't built to publish social media content. It shows.
No native publishing: You can't schedule a post to LinkedIn, Twitter, or Instagram from Notion. You have to copy your content, open each platform, paste it in, format it again, add images, and hit publish. Then repeat for the next platform. And the next.
Manual workflows: Every post requires manual effort. There's no automation, no bulk scheduling, no calendar view that shows what's going live when. You're the scheduler. You're the publisher. You're the one setting alarms to remember to post at 9 AM.
No multi-platform support: If you're posting to three platforms, you're doing three separate tasks. Notion doesn't understand that the same idea might need different formatting for LinkedIn vs. Twitter. You're managing that yourself.
No analytics: Notion doesn't track performance. You can manually log engagement numbers, but you're not getting insights on what's working or when to post. That data lives somewhere else.
Time zone headaches: If you're working with a team across time zones or trying to post at optimal times for your audience, Notion offers no help. You're calculating offsets in your head or using a separate tool.
Notion is a great place to think. It's a terrible place to execute.
What Dedicated Schedulers Do Well
Purpose-built tools like Broadr, Buffer, or Hootsuite exist to solve one problem: getting your content published consistently without manual labor.
Native publishing: Connect your accounts once, and you can publish to LinkedIn, Twitter, Bluesky, Mastodon, Threads, and Pinterest from one place. No copying, no pasting, no switching tabs.
Scheduling and automation: Write a post, pick a time, and forget about it. The tool publishes it for you. You can batch-create a week's worth of content in an hour and let it run on autopilot.
Calendar view: See your entire content pipeline at a glance. Know what's going out when, spot gaps, and adjust your schedule without digging through databases.
Platform-specific formatting: Good schedulers understand that LinkedIn posts need different formatting than Twitter threads. Some tools (like Broadr) let you customize each platform's version of the same post without duplicating work.
Time zone support: Schedule posts in your audience's time zone, not yours. If your followers are in New York and you're in Berlin, the tool handles the math.
Analytics (sometimes): Many schedulers track basic performance metrics. You can see what's working and adjust your strategy without exporting data to a spreadsheet.
Schedulers are execution tools. They take your ideas and make them real.
When to Use Notion Alone
If you're just starting out and posting once or twice a week to one platform, Notion might be enough. You don't need automation if you're only publishing a handful of times a month.
If you're writing long-form content (blogs, newsletters) and only occasionally promoting it on social media, Notion's drafting tools are probably sufficient. You're not managing a high-volume posting schedule.
If you're a solo creator with a simple workflow and you don't mind the manual work, Notion can handle it. Some people like the control. That's fine.
But if you're posting daily, managing multiple platforms, or working with a team, Notion alone will slow you down.
When to Use a Dedicated Scheduler
If you're posting to more than one platform regularly, a scheduler saves you hours every week. The time you spend copying and pasting adds up fast.
If you're batching content (writing a week's worth of posts in one sitting), a scheduler lets you queue everything up and walk away. You're not tied to your phone at 9 AM every day.
If you're working with a team, a scheduler with approval workflows and role-based permissions keeps everyone aligned without endless Slack messages.
If you care about consistency (and you should), a scheduler removes the friction. You're not relying on willpower to remember to post. The tool does it for you.
The Best Workflow: Use Both
Here's the honest answer: most people should use both.
Use Notion for the thinking:
- Brainstorm content ideas
- Draft long-form posts
- Build a content library
- Organize evergreen material
- Collaborate with your team on strategy
Use a scheduler for the execution:
- Queue up posts across platforms
- Automate publishing
- Manage your content calendar
- Track performance
- Handle time zones and formatting
The workflow looks like this:
- Draft your content in Notion
- Copy it to your scheduler when it's ready
- Customize it for each platform
- Schedule it and move on
We built Broadr to make step 2 as fast as possible. You're not fighting a clunky interface or re-formatting your post five times. You write once, adjust where needed, and schedule.
Migrating from Notion to a Scheduler
If you've been using Notion as your only tool and you're ready to add a scheduler, here's how to make the transition smooth:
Export your content library: Notion lets you export pages as Markdown. If you have a backlog of evergreen content, export it and keep it in Notion as a reference. You don't need to move everything.
Start with one week: Don't try to migrate your entire workflow at once. Use your scheduler for one week's worth of posts. See how it feels. Adjust your process.
Keep Notion for drafting: You don't have to abandon Notion. Keep using it for brainstorming and long-form writing. Just stop using it for scheduling.
Set up templates: Most schedulers support templates. If you have a post format you use repeatedly (like a weekly tip or a Friday reflection), create a template. It'll save you time.
Connect your accounts: This is the part that feels scary, but it's worth it. Connect your LinkedIn, Twitter, and other accounts to your scheduler. You only do this once.
The Bottom Line
Notion is a great tool for organizing your thoughts. It's not a great tool for publishing them.
If you're serious about social media, you need a scheduler. It's not about replacing Notion—it's about using the right tool for the right job.
We built Broadr because we were tired of copying and pasting from Notion into five different apps. If you're feeling the same friction, give it a try. It's free to start, and you'll know within a week if it saves you time.
The goal isn't to use more tools. It's to spend less time on logistics and more time creating.