Let’s be honest.

When was the last time you saw a post from a corporate B2B software account and thought, "Wow, I am so glad I saw this logo's opinion on Q3 trends"?

Never.

You follow people. You trust people. You buy from people.

And yet, most companies still pour 90% of their social efforts into a faceless Brand Page that gets less engagement than a picture of someone's lunch.

In 2026, the "Corporate Brand" is dead. The "Founder Brand" is the new king.

Here is why you need to kill your obsession with the company page and put your face on the line.

1. The Trust Gap is Massive

The data is brutal.

  • 72% of consumers trust companies less than they did a year ago.
  • 92% of people trust recommendations from individuals (even strangers) over brands.
  • The "Trust Gap": 90% of executives think customers trust them. Only 30% of customers actually do.

We are living in a low-trust economy. A logo feels like a lawyer approved it. A human face feels like... a human.

When you hide behind a logo, you are automatically starting with a trust deficit.

2. The "8x Engagement" Rule

LinkedIn algorithms (and X/Twitter algorithms) are not neutral. They are biased towards people.

Content shared by employees or founders gets 8x more engagement than the exact same content shared by a brand channel.

Why? Because nobody wants to talk to a building.

If you post a product update on @AcmeCorp, it looks like an ad. If you post the exact same update on @SarahTheFounder, it looks like a "building in public" story.

One gets scrolled past. The other gets comments.

3. Vulnerability is the New Viral

Corporate accounts cannot be vulnerable. They cannot admit mistakes. They cannot say "I don't know."

But vulnerability is the #1 driver of trust online.

  • Corporate Post: "We are thrilled to announce our new feature..." (Boring. Safe. Ignored.)
  • Founder Post: "I almost fired our CTO last night because we couldn't agree on this feature. But we pushed through, and here is why we built it..." (Gripping. Real. Viral.)

People want to see the struggle, not just the success. A logo has no struggle. You do.

4. The Unfair Advantage of Being "Real"

The most successful modern brands don't just have customers; they have fans. And fans follow people, not holding companies.

You don't need to be a celebrity. You just need to be present.

  • Brian Chesky (Airbnb) answers support tickets on Twitter.
  • Dharmesh Shah (HubSpot) shares geeky insights on LinkedIn.
  • Alexis Ohanian (Reddit/776) shares pictures of his pancakes.

These aren't complicated "marketing tactics." They are humans being humans. And it converts 10x better than any "Brand Awareness Campaign" you could pay for.

5. The "Hub and Spoke" for Founders

So, should you actually delete your company page?

No. But you should demote it.

The New Playbook:

  1. The Founder (The Star): Post distinct opinions, stories, and "behind the scenes" content daily. This drives reach.
  2. The Employees (The Chorus): Encourage your team to post about their specific work. This drives culture.
  3. The Company Page (The Library): Use the brand page only for official announcements, job posts, and retweeting the founder. This acts as social proof.

The Bottom Line

Stop trying to make your logo cool. It will never be cool.

Your customers want to know who built the product, not just what the product does.

Step out from behind the corporate shield. It’s scary, but that is exactly why it works.