The most terrifying thing for a creator is a blinking cursor on a white screen.
"Okay, time to be creative," you say.
Nothing happens.
This is because you are trying to do two hard things at once: Ideation and Creation.
Amateurs try to come up with an idea and write it in the same hour. Pros separate the two.
The Rule of Capture
Your best ideas never happen when you are sitting at your desk. They happen in the shower. They happen on a walk. They happen when a client asks you a frustrating question.
If you don't capture them instantly, they die.
The System:
- The Inbox: Pick ONE place for raw ideas. Apple Notes, Broadr Drafts, or a pocket notebook.
- The Trigger: When you think "That's interesting," write it down. Don't judge it. Just capture it.
- The Review: Once a week (Sunday), scan your Inbox. Pick the best 3 ideas. Outline them.
Why This Changes Everything
When you sit down to write on Monday morning, you aren't starting from zero. You are starting from an outline.
You aren't asking, "What should I say?"
You are asking, "How should I say this?"
That shift makes writing 10x faster and 100x less painful. Build a backlog, and you will never fear the blank screen again.